And olfactory recall can extend to 10,000 different odors, if not more. That’s because a unique scent can spark the memory of the associated products or events, even for an incident dating back to one’s childhood.
Scented environments have been shown to reduce typos made by office workers improve the perception of product quality increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers and boost the willingness of consumers to pay more for a product.īut from offices and trade show booths to retail environments and the products themselves, the true power of olfactory branding (also known as scent branding) is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings.
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